In recognition of National Streaming Day today, and May being Mental Health Awareness month, Philo recently surveyed 2000 American adults, in collaboration with OnePoll and SWNS, about their TV watching habits. Our goal was to find out if people are using TV to relax and distract themselves from stress and if their favorite go-to shows have been able to help reduce anxiety while adding comfort to their day-to-day routine. As we are a team of heavy TV watchers here at Philo, it was no surprise to us that the results did indeed show that television is the main go-to method people choose as a way to unwind. In fact, more Americans use TV to destress than any other relaxation method, our research suggests.
Here at Philo HQ, there’s been a palpable feeling of excitement for the past several weeks, and it’s more than just Spring having sprung. We’ve been getting ready for the arrival of a new boss… Boss Moves with Rasheeda. Philo’s first original series just dropped two episodes, and will be followed by new episodes weekly on Wednesdays.
Streaming Wars: View from the Trenches
Philo’s CMO Nii Addy titled “Streaming Wars: View from the Trenches” and why he believes legacy cable companies are suffering because of their inability to “break the bundle” and opt for a consumption-based model instead. Read his thought-leadership piece here.
Starting April 1st, Philo will be launching the Ads-Only Channel as part of Philo’s lineup for all subscribers. You can find the Ads-Only Channel – featuring the “Ads-Only Show” – in the Philo Guide. Of course, if for some reason commercials aren't your thing, don’t forget that you can save ALL of your favorite shows and movies to Philo’s unlimited DVR and skip the ads! However you prefer to watch, we’re wishing you happy viewing!
We are pleased to confirm that T-Mobile has extended the monthly $10 discount on Philo subscriptions for their customers with active accounts who redeemed the promotion code by 12/31/2021. Customers who redeemed the $10 discount for 12 months promotion, which began in 2022, are not impacted.
Philo is Now Live on the Apple TV App
We have some more exciting news to share at Philo. All authenticated users can now see Philo content within the Apple TV app! The recent update for the Philo app (version 3.0) added support for Apple TV users, giving you the ability to deep-link their service from the Apple TV app directly to content on Philo. The update also gives subscribers the ability to store the service as their TV provider, known as “Single Sign-On” into TV Everywhere (TVE) apps.