Your friendly neighborhood Spider-Man is swinging onto Philo! Making its streaming debut, a box office titan of the pandemic, Spider-Man: No Way Home arrives today via the STARZ® add on, along with a few more Spidey favorites. Spider-Man’s latest box office hit streaming on STARZ is a big deal. How big of a deal? Well, you’ll need a little context for that.
Channeling Comfort at Philo.
Our team set out to create a product with the kind of stuff we loved watching, one that was easy to use and helped folks simply navigate a complex tv ecosystem (one that’s only gotten more crowded and confusing since that time). And while we’re always working on ways to innovate and make things even better, we are pretty proud of the work done thus far. With all of this in mind, we set off to work on our new brand campaign.
Attention fans of nostalgia TV and female-led drama! Starting today on Philo, you can view some of the best classic sitcoms in TV history, as well as enjoy shows featuring the top female leading characters in popular scripted TV dramas. Philo has added two new channels: DECADES and Start TV. We are always looking for new content to bring to our Philo community, and we hope you’ll love these channels as much as we already do. There’s no extra cost; both DECADES and Start TV are now included as part of your existing Philo base package.
In recognition of National Streaming Day today, and May being Mental Health Awareness month, Philo recently surveyed 2000 American adults, in collaboration with OnePoll and SWNS, about their TV watching habits. Our goal was to find out if people are using TV to relax and distract themselves from stress and if their favorite go-to shows have been able to help reduce anxiety while adding comfort to their day-to-day routine. As we are a team of heavy TV watchers here at Philo, it was no surprise to us that the results did indeed show that television is the main go-to method people choose as a way to unwind. In fact, more Americans use TV to destress than any other relaxation method, our research suggests.
Here at Philo HQ, there’s been a palpable feeling of excitement for the past several weeks, and it’s more than just Spring having sprung. We’ve been getting ready for the arrival of a new boss… Boss Moves with Rasheeda. Philo’s first original series just dropped two episodes, and will be followed by new episodes weekly on Wednesdays.
Streaming Wars: View from the Trenches
Philo’s CMO Nii Addy titled “Streaming Wars: View from the Trenches” and why he believes legacy cable companies are suffering because of their inability to “break the bundle” and opt for a consumption-based model instead. Read his thought-leadership piece here.